Strategic Clarity. Shared Vision. Enduring Partnership.

Today, I’m proud to formally share that Sovereign Brand Partners (SBP) has been co-created in strategic partnership with Mr. Gaurav Marya and Franchise India Investments.

This is not a new association –  it’s the natural evolution of a 20-year professional collaboration grounded in trust, execution, and shared conviction.

Across hundreds of franchise transactions, multiple countries, and diverse categories ,  we’ve come to deeply believe one thing:

Global brand expansion is no longer a linear journey. It requires convergence — of capital, capability, and conviction.

SBP is our response to that belief.
A firm designed not just to broker deals ,  but to architect enduring value for brands, operators, and investors.

Together, we’ve built and scaled some of the most iconic international brands in India, south Asia the GCC, and Southeast Asia. We’ve seen what works, what fails, and most importantly – what sustains.

With Gaurav Marya’s unparalleled experience as a category pioneer in franchising, licensing and private capital across emerging markets, and my own track record in international brand growth, SBP is uniquely positioned to serve the next decade of expansion.

“The future of international franchising will be built on selectivity, alignment, and local intelligence. With SBP, we are not just chasing growth – we are curating it.” international franchising is entering a new era , one that requires precision, selectivity, and partnership. With SBP, we’re bringing together decades of execution to help the right brands grow in the right markets with the right people.
— Gaurav Marya, Chairman, Franchise India Group

At SBP, we are sector-agnostic but principle-driven, backing brands where brand equity, unit economics, and human alignment matter. We partner with investors and operators who seek long-term impact, not just access. Our goal is to build not just a firm, but a platform that sits at the intersection of global ambition and grounded execution. This is the start of something deeply considered—the foundation is in place, and now the real work begins. — Venus Barak Founder, Sovereign Brand Partners